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1. ANCHORSHIP.
The design and colorway was inspired by the US Navy and Marine Cor. logos. The anchor embodies weight that represents how grounded we are here in UGLYHERO, while the rope completing the seal represents the tidiness and careful control we implement in every design and project. This piece also pays tribute to US Armed Forces for the individuals that display brute courage.
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2. BEAST
This peice displays our brand's lion mascot draped with pure presitigousness, from the dookie chain to the shades. The iconic Wayfarer suglasses represents the fresh, lay-back attitude which contrasts the crownal mane that implies kingship. Swag heavy with this one.
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3. UNSUNG
Taking the simplistic design approach, a bolded word lays across the entire chest. Unsung refers to the heroes that seek no praise or glory. The anchor motif makes another subtle appearance.
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4. ILL IN ALL SEASONS
Stay unstagnant while looking ill in all seasons. Here's a design that was inspired by our hunger for adventure and exploration. Cabin Fever. Lodging with grizllies. Hand-caught salmon charbroiled over the campfire. Hiking at high altitudes. Physical fatigue numbed by the sight of the peak. Just make sure you look ill doing it.
